subject: Logo Design A Point Of Attraction To Attract Visitors To A Website [print this page] A logo is an identification mark that visually represents a company or organization. With the help of logo your business concern will stand apart from others. It should be attractive and should reflect the core value of your business. Basically it is a branding element which promotes the business s of an organization. It helps[s to create a identity of it s won in the crowded market place. In this age of cut throat competition a beautifully designed logo can help in the growth of business considerably. The visitors to you website will identify you through your logo, so it is essential to have a logo which should be designed with much care. The logo created must represent the vision and values of an enterprise. Ultimately the logo is a thing which will tell about the philosophy and the mission of the company.
Why a company should have logo? Is it really necessary? Yes, it is very important because the visitor first gets attracted to your site by viewing the graphical symbol or presentation. A designer creating a logo should keep in mind that the logo so created should be able to create everlasting impact on the mind of the viewer. The designer should wisely use colors in the logo sot that it appears vibrant and attractive. The intended message can be easily passed n to the viewer with the help of use of colors. Colors play an essential role in communicating.
Color and culture plays a very important part as to what shades of color can be put on the logo of the company. The culture of the potential customer should be kept in mind because in some religion black is sorrow and red is happiness. So if your target customers are of certain religion that identifies black as sorrow and your log color also contains black, then the result will obviously be negative and have an adverse impact on the flow of traffic to your website. Always an attempt should be made co create a simple and elegant design for trade mark. There should not be under any circumstances over use of the designs as it may make you logo appear unattractive and difficult to understand.
A good logo created will reflect a sense of credibility, authenticity and reliability about the organization .Always it should be remembered that a good logo will make your company look professional, so logo should be created by professionals and color should be use depending upon the potential customers. A perfect logo designed is bound to create professionalism, products differentiation and bring success. The logo so created should express the business or companys identity. If the logo fails in this job then it is of now use. A logo is very important now a day for successful business and to create a customer base of its own .Just imagine a Nike shoes without a logo, it will be just another shoe. /The Nike shoes stand different from its competitors just because of the professionally designed logo. Thus in this age of cut-throat competition and the world coming closer you need to have logo and that to designed professionally with suitable colors to have a solid business.
