subject: Salon Marketing Tips [print this page] Another good way to promote a salon would be to take the business online. There are many ways to do salon marketing online. You can open a company website that patron can visit. You can do e-mail marketing and offer loyal customers special offers. Right now though, the best way to promote a business online is by social media. Open a Twitter or Facebook account for the salon and let follower flow in. This is a very fun and cost-saving way of promoting yourself. With this, you don't have to pay a lot to get the attention of patrons.