subject: Business Cards: The Versatile Marketing Weapon [print this page] Despite the digital boom which swept away the need for tree based products, the modest business card has thrived and still one of the most important marketing materials today. Though the Internet and email have taken up most of people's marketing activities, many customers still prefer an actual object to hold onto when transacting business. And this is where the business card reveals its importance.
Today, business cards are still among the most cost effective means of marketing a business. A powerful business card will effectively give you a good image perfect for the reputation you want to create in the market. You do not actually need to be an expert to create an exceptional business card printing. You simply to know the basics in business card design. So, what are these basics?
First of all, you business card must be readable. People will not bother reading a business card that needs a magnifying glass. So use regular sized fonts and legible fonts that can be easily read and understood. As much as possible use a font that does not go smaller than 10 point.
Do not overcrowd details in your cards. Be sure to pinpoint the important details that need to be included in the card and do away with the unnecessary information. The only essential information that should be in your card is your name, business name, address, and contact numbers. You can include your email and website, but just be sure that the information is not crowded yet. Keep in mind that a crowded and cluttered card would not get read, so keep everything organized.
Use color. Color is one of the things that make a business card standout. But remember to choose the color wisely. Each color conveys a different meaning. Be sure to use good quality color as well to reinforce the look of your card. Color printing is already affordable these days, so you have no reason to skimp on making your business cards exceptionally attractive.
Find a good printer. If you truly want a professional and attention-grabbing business card, you need to find yourself a reliable printer. There are lots of choices these days both online and offline. Just be sure to do your research to ensure you are choosing the right printer.
But when your cards are ready to be handed out, you do not simply hand them out to anyone you meet in the street. If you want your business card printing to be really successful, here is what you should do:
You need to find the people that will be interested in your products and services. When you attend business events or trade shows, walk around and talk to people. Only when you think someone is interested in your offering should you hand out your card.
Be sure to point out the benefits of your products or services to encourage your prospects to check out your store. You can highlight these benefits at the back of your cards to keep them reminded of what you can provide them.
Follow up. Tell your target customers that you will get in touch with them to answer any inquiries they may have with your products. Be sure to ask the right questions to encourage them to trust you and in the end entice them to try out your products or services.
Sounds easy, right? So why not try these simple business card marketing ideas and experience the wonders these simple cards can do to your business.
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