subject: Used brand-name group--come to Korea [print this page] A year ago, when I travel overseas to spend 2.7 million won to buy a Chanel bag, with a psychological test to Seoul Apgujeong-dong, Gangnam-gu, a certain second-hand brand shop. Staff carefully reviewed all the corners of the bag, said after "Keep quite well" and offer 3.4 million won. Clerk, said: "Because brand-name goods in the domestic department stores higher prices, if purchased in a foreign country, that is used to second-hand goods after the for sale usually have Gaoyu purchase price. LV, Gucci and other hot commodities as long as a purchase can sell. "salesperson, said:" My friends say can make money selling brand-name second-hand, I tempted, but really did not expect to sell more than the purchase price. "
The first years of the 21st century full debut of the "brand name second-hand" market growing again, the market size approaching one trillion won. Recent WSJ also reported that "Korean people are the most friendly brand." More and more Korean people have a blind brand possessive, so there was a "second-hand brand group."
Financial investment from the new "cha-tech" to the famous poisoning
Seoul, South Apgujeong-dong 1 with a "KOIBITO", "Gugus" and "CashCash" second-hand, and many other well-known brand name stores. Only the region will be used more than 30 brand-name stores, and more than 100 nationwide. Sources also added: "Verify against sanctions in this way can accurate object (individual or business), spent a lot of time."
With the brand's best-selling second-hand, the emergence of new words "cha-tech". It is the "Chanel and financial tech" of the compound word. That is, as the price of Chanel in Korea, compared with overseas higher and prices are rising. Therefore, duty-free shops or overseas to buy Chanel, if re-sold to second-hand, can make money. Working groups, Kim said: "a year ago to 3,000 U.S. dollars in duty-free shops to buy Chanel handbag, the highest price for the 4.5 million won, a good warranty and if the custody receipt, usually earn 5-10 percent."
High price that many people like. Used brand marketing company official said: "Now 'brand poisoned' many installments in department stores carrying only had more than two months of receipt of products that 'do not like the' and sold, and then buy other products. "secondary brand marketing company" CashCash "official said:" In a few years for 'sale' of brand enthusiasts there are many. "
Secondary brand market does not exist so-called "recession"
Secondary market to avoid a recession phenomenon famous. This is because the sale of the old growing consumer brands, and buy new products of a lack of women have also chosen second-hand brand. In addition, the second-hand brand-name stores mainly in department stores around, and this is one of the reasons. Galleria department store in a store across the official said: "As with purchasing power of the 'surplus women' of the increase, to purchase all popular consumer products is also increasing." "Gugus" through the completion and stores, etc., every day in the country Tradable 200-300. Although can not be excluded is the possibility of stolen or smuggled goods, but for consumers who want to buy brand-name, the object is not to be considered. Brand-name industry official said: "Without a brand, may have behind the psychological, so buy more and more consumers used brands. 'Second-hand brand name first country', from Japan into South Korea."
