subject: The brand myth of Panerai [print this page] In 1993,the special use for Navy change into the use for the public and got a huge success for its big and rough style.In 1997,the company was took over by the Compagnie Financire Richemont.The overall sales strategy started to begin from that time.More than ten years the Panerai spent in the worldwide market made it become the toppest class in the luxury watch industry.Nowadays,the company had more than three eighty branch shops in the whole world and also have the exclusive shop in Hongkong and Shanghai.
