subject: How to Avoid the Most Common Twitter Marketing Mistakes [print this page] For business or social networking in one place, Twitter is one of the best places to be. It's known as micro-blogging, and it's also known as a spot where you can hang for a few minutes and chat. And that's one very good reason why it does not need to be over-run by spammers. It's a whole lot easier than you would imagine to commit some kind of unintetional mistake that can really cause you some problems with your account. But you should realize that it's not about getting instant floods of traffic, rather you'll begin to network and lay your businesses future marketing efforts. It's fine to let people see your business related links, but overkill with it will turn people off. People will not necessarily trust you, right away, because they want to know if you're for real, not a spammer, etc. It's important to make preparations for marketing on Twitter, and there will be some mistakes you'll definitely want to avoid making.
So now let's talk about the very real world of Twitter and some of those mistakes.
Many Twitter marketers don't intend on using their own picture on their profile. However, it's always a good idea to use a picture, instead of avoiding it. You want people to remember you and having a picture will make this much easier. It's important to show everyone that you are a real person who can be trusted. A profile picture makes you easily recognizable and this will make it easier for people to trust you. Your Twitter followers want to be sure they are dealing with a real person who they know, and a photo is a good way to convince them of this. Trust is an essential factor if you want to attract a large following on Twitter. Never give direct links to followers. Also, first offer some discussion and helpful information related to your product, then when you feel the time is right - give out a link. It seems that posts that are more targeted and narrow within a niche tend to produce better traffic results. Direct marketing doesn't work very well here since it just brings down the interest of your followers. Always tread carefully if you bring up the topics of your products or services.
The smartest approach to Twitter is to offer content in your tweets, then start building a lot of followers.
If you're brand new and have little to offer, content wise, then you may have difficulty getting followers. Have some patience with the process because it just takes time to build a good list of followers. One approach is to retweet content from experts in your market. You can increase your exposure on Twitter by replying to people who have some authority in your niche. Many people who use twitter marketing go about it in the wrong way. If you keep some of these guidelines in mind, however, you should be able to avoid many of the most common mistakes. Your followers will come to look forward to your updates if you focus on being helpful and ethical.
How to Avoid the Most Common Twitter Marketing Mistakes
