subject: Viewing your advertisement on websites [print this page] Ad words are a flagship advertising product and the main revenue source of Google. The ad word offers site-targeted advertising for all leading search engine. It has the capability to earn your attention for long. These web site advertisements are based on pay per click thus their innovation attracts people's attention and they visit your site again and again. It will generate more revenue for your company. Ad word program includes local, national and international distribution of advertisement thus it attract many national and international clientage.
Ad words are certain selective words that often use to search for a suitable link. Advertisers select the words that may catch the fancy of the customer or can relate themselves while searching relevant works. The sponsored links on the right side of the screen and sometimes above the main search result, link you with the best search results. Advertisers select the words that spark off their ads while the searcher has to pay while visiting these sites. The ad words rates are about 8% for the first time ad, 5% for the second one, and 2.5% for the third one.
Ad word management deals with the ordering of the advertisement and the quality score of all ads shown for a given search. The quality score depends on the number of click on the site, relevance of an advertiser's ad text, keywords, advertiser's account history and other relevant factors. The quality score is used to set the minimum bids for advertiser keywords. The minimum bid takes into consideration the relevance and novelty of the concept, navigability, transparency and the nature of the business.
Ad words came under the supervision of Internet Protocol (IP), this enables the advertiser to specify IP address ranges where they want to showcase their advertisements. If some ad words are location based than it has narrow targeted users audience to share this information. The other factor is to be taken consideration is the frequency of appearance on the site (frequent capping) on a particular server. The cap can be applied to each ad, ad group or campaign.
To facilitate the clients with the complexity of building and managing Ad words accounts search engine marketing agencies and consultants offer ad word management as a business service, This allows the organizations with zero experience to reach the global online audience with the help of highly technical assistance. Ad word management is a collaboration of highly expert and qualified professionals who are specializes in this art. We use ad sense and ad word option to get more and more advertisement for their search engine. We use ad sense for the private owners of website who wish to make money by displaying ads on their websites. Ad sense publishers may select channels to help to increase performance of their ad units through images, graphics or text messages. To avail this service you have to just enter your personal information and the ad word management contacts you. Click to call service allows user to call advertiser from search engine result pages.
