subject: Using Social Media to Market Your Brand [print this page] Metrics can also be analysed better through convergence. The thorough metrics that website offers enable brands to study the behaviour that propelled visitors to visit. In the end, social media websites should not be seen as a threat by companies that have long been successful in offline marketing and advertising. Rather, it is an opportunity to be embraced. Through an effective online marketing strategy, the value proposition of a company can be enhanced, at very competitive prices.
