subject: What is a Reputation Management Service and What Does it Do? [print this page] Reputation management service is certainly not new to business. However, it is a new concept to small business owners. Usually when one thinks of a company's reputation, they think of major corporations facing headline scandals. The small business owner in Fort Worth, Texas (or any random city), he or she doesn't have to worry about a reputation, right?
Wrong. Because of the Internet, news travels fast, especially within regional locations. The moment that business goes bad and an irate customer leaves, you have to contend with a virtual flame war of public relations. The dissatisfied customer is now intent on trashing your company and hurting your sales. What's the best thing to do in this situation? Ignore the person? While it's wise to not engage a person in a public battle, remaining completely silent on a matter can also damage your reputation.
This is why reputation management service is important, especially in today's world of social media networking. Thanks to word of mouth, viral marketing, forums and Face Book sharing, everybody seems to know everybody's business. Negative publicity can cost corporations millions of dollars, and small business owners thousands of dollars.
What does a reputation management service actually do? It depends on the situationhow and why bad publicity is coming up. Some campaigns may involve SEO and focus on creating helpful web pages to dominate the top 20 searches (knocking the negative websites down several pages). Other campaigns may take the issue to social media sites like Face Book or Twitter, and officially comment on a pressing issue. In some cases, the negative page may be libelous and thus could be removed from the Internet with the help of a reputation management service.
The job of such a company is to research a problem, develop a productive plan, fix the negative publicity problem (if at all possible) and then generate more positive publicity online. The firm may also give attention to establishing your credentials (and building the authority of the good publicity) and monitoring other websites for more signs of negative publicity.
Reputation management service also investigates the latest methods in determining web rankings, namely, the algorithms that power search engine rankings. By staying on top of these changes, such a company can keep track of all the publicity, and make sure that the positive publicity always outweighs the negative talk. Contact a firm that specializes in this service and save your company!
What is a Reputation Management Service and What Does it Do?
