subject: Don’t Motivate the Masses, Motivate the Leaders [print this page] Author: Brent Copstead Author: Brent Copstead
The toughest issue with building a business in Network Marketing is keeping your entire team motivated. In the beginning, people sign up and are very excited to be involved with the business and have brought up dreams of wealth and prosperity that the real world of life has beat down over the years. So when you have a team, it is important, actually EXTREMELLY IMPORTANT and vital to your success to keep them motivated. But dont do this all on your own, focus on your Team Leaders and motivate them to motivate their leaders. I have seen this in many of the MLM Companies that I have been involved with, is lack of motivation in teams which will always turn into a cancelation of their membership. There is a reason why MLM has such a low retention rate. Its because people join and expect others to do everything for them, or when they try to do it themselves, they just dont have the tools to succeed. People need to be motivated and mentored. You are the CEO Who are your Managers? As you may already know, in your team you have people called business builders. They are the ones who go out and recruit many, and it is huge to get a business builder in your team. But what about all of the other members you have? Why arent they building their business or where are they? Its very simple, they just got lost in the team. You have to think of your business like a corporate structure. You are the CEO, then below you are the regional managers, then managers, then supervisors, then workers. The CEO doesnt look over everyone, just his key leaders. So treat your business like a real business (which it is), and you will see a big difference. The key is very simple. In most Network Marketing companies, the goal is to find a key number of people and build under them. This number is usually around 6. So even if you have 200 people in your team, your main focus should be those 6 direct people. You should have weekly phone calls with them and they should become your best friends. Remember, they are your business partners. Keep them motivated, provide them leadership, and teach them to do the same. This will turn out to be so much easier then trying to motivate everyone on such a large scale. Keeping it simple and targeted will grow your business much faster and keep the retention rate much higher. Focus on your 6, and make sure that they are focusing on their 6.About the Author:
Brent Copstead owned and operated 3 of the largest Internet Marketing and Web Design firms in the Pacific Northwest, and has helped thousands of clients achieve success utilizing the Internet. Auto dealers, banks, politicians, pro athletes and teams, large corporations, and even small personal websites, he has worked with them all. Brents expertise is in Internet Marketing where he has been a pioneer in the industry since 1998.
