subject: Driving Successful Pharma Brands: Case Studies Of Real Product Launches [print this page] Ensure brand sales success make the right investment choices at the right time :
Would you like to take the guesswork out of spending on brand commercialization efforts?
Are you sure when and how much to invest in brand promotional activities, market research, reimbursement efforts and medical affairs initiatives?
Driving Successful Pharma Brands addresses these questions and more to give you the information you need to avoid costly mistakes and propel brands bottom-line success.
Our study contains real-world budgets for 13 US brands, representing a variety of brand sizes, therapeutic areas and drug classes.
Understanding these resource allocations in terms of both raw dollars and real-world contexts creates a powerful advantage for brand teams, marketing units, market research personnel, reimbursement groups and other parties involved in every brands life. In addition to a wealth of benchmarking data, interviews with industry executives reveal teams strategies what worked and what didnt for launching their drugs.
Each easy-to-navigate brand profile walks you through phase-by-phase spending in four critical areas of brand launch:
