subject: The Cfo - The Best Value Addition To Business Management [print this page] Whatever business you are in, running or managing it in times when there is not much cash flow in the market is very tough. Sometimes there are no previous models of recovery to depend on nor is there any sign of hope in sight, this is not a good sign for the economic world. This recession is far more complex and dynamic from the previous one; in fact its impact is being felt worldwide. With lay offs, unemployment and mortgage balance levels hitting all time highs, the buyer is restricted. As the purchasing power of the buyer is limited and more inclined towards every day necessities, every business from retail to real estate is feeling the pinch of the downturn. Though the recent slow down in recession might bring in some good hope, at-least during the Christmas season, nobody has any clue how, when, or by which force the economic globalized world is going to get itself out of the muck that it got stuck into.
The lack of credit or the availability of very limited credit affects all. Those companies that are into layoffs and severe cost cutting strategies just to stay afloat should also think about ways to increase cash flow if they intend to get themselves into a better position. The quicker you move up to consolidate your position and the stronger you position yourself to meet the challenges in the economic climate, you will benefit.
Bigger and stronger companies push smaller competition out of existence or simply, buy them. And if you want to rise up to a level where you are sure to deal with the competition you have to look into every aspect of the company with regard to reducing costs, with immediate effect. Even if you might have built a monetary practice that is old and efficient in your sight and are making good profits, every business has scope for improvement when a professional monetary expert is made use of. Big scale businesses can't afford to run a show without the Chief Financial Officer or the CFO in short, as such is the role that the CFO plays with the CEO. The mid-size and small companies, which make the bulk of the American economy, are also employing CFOs or CFO services on contracted basis, as they are beginning to realize what a professional CFO with a good track record can do to any business. A CFO is more like a doctor, diagnosing what ails your company, deciding on the course of treatment to cure the illness and also prescribing a healthy life style that should bring in the returns.
A professional CFO does a reality check to assess the present and to find better pastures in the future, and makes sure everybody else has to play their part in ensuring that the company, as a unit, is managed better and that the profits are beginning to grow.
