subject: The Toolkit For Diabetes Msl Programs- Aarkstore Enterprise [print this page] How would you rate the effectiveness of your diabetes Medical Science Liaisons? Can you identify areas for improvement? Or would you like to create a diabetes MSL team? Alarming global prevalence rates - 24 million cases in the US alone - are putting diabetes in the therapeutic area spotlight. The diabetes market presents lucrative opportunities for pharma companies. MSLs play a critical strategic role in a company's success due to their scientific knowledge and relationship-building skills. From organizational structure to key opinion leader compensation rates, The Toolkit for Diabetes MSL Programs has everything you need for success. Remain competitive and hire the most qualified MSL candidates. Examine real company budgets and staffing to ensure MSL support. Consult our strategies to optimize MSL productivity and communication. Target the right KOL at the right price.
Table of Contents :
Executive Summary 9
Diabetes-Focused MSL Program Structures and Staffing 19
MSL Functions and Communications 31
Targeting Diabetes Opinion Leader Segments 55
MSLs Background and Credentials 87
Other Key Metrics 97
THE TOOLKIT FOR DIABETES MSL PROGRAMS
CHARTS AND GRAPHICS
Executive Summary
Key Trends in the Diabetes Market
Table E.1: Blockbuster Insulins (sales in millions) 11
Table E.2: Blockbuster Non-Insulin Antidiabetics (sales in millions) 11
Table E.3: Top Companies in the Antidiabetic Market (revenue in millions) 12
Figure E.1: MSL Department Reporting Relationships: Changes From 2005 to 2008 14
Figure E.2: Executive Oversight of MSL Program: Changes From 2005 to 2008 15
Diabetes-Focused MSL Program Structures and Staffing
Figure 1.1: Average Age of Formal Programs 20
Figure 1.2: Total MSL FTEs Companywide 21
Figure 1.3: Number of MSLs per Diabetes Program Teams 22
Figure 1.4: MSL Programs Organizational Structures 24
Figure 1.5: MSL Teams Alignment 25
Figure 1.6: Combined MSL Structure and Teams Alignment 26
Figure 1.7: Executive Oversight of MSL Programs 27
Figure 1.8: MSL Department Reporting Relationships 28
MSL Functions and Communications
Figure 2.1: Do MSLs Speak Promotionally About Products 31
Figure 2.2: MSL Teams Involvement within Products Lifecycle 33
Figure 2.3: Percentage of Time MSLs Spend in the Field 34
Figure 2.4: MSL Time Dedicated to Education 35
Figure 2.5: MSL Time Dedicated to Research 36
Figure 2.6: MSL Time Dedicated to Speaker Opportunities 37
Figure 2.7: MSL Time Dedicated to Managed Care 38
Figure 2.8: All Dedicated MSL Activities per Company 39
THE TOOLKIT FOR DIABETES MSL PROGRAMS
CHARTS AND GRAPHICS
Figure 2.9: Average Time Spent Per Activity Based on Five-Day Work Week and 40
Average Percentage of Time in Field
Figure 2.10: Number of Sales Representatives 42
Figure 2.11: Number of Sales Representatives per MSL 42
Figure 2.12: Averages and Ranges of Quarterly Interactions 47
Figure 2.13: Frequency of Quarterly MSLs KOL Interactions 48
Figure 2.14: Quarterly Frequency of MSLs KOL Face-to-Face Visits 48
Figure 2.15: Quarterly Frequency of MSLs KOL Telephone Contacts 49
Figure 2.16: Quarterly Frequency of MSLs KOL Email Exchanges 49
Figure 2.17: Number of Brands Supported per Each MSL 50
Targeting Diabetes Opinion Leader Segments
Figure 3.1: Number of KOL Relationships per MSL 55
Figure 3.2: Percentage of Relationship Types Utilized 56
Figure 3.3: Average Percentage of KOL Relationships per Category 57
Figure 3.4: Percentage of KOL Relationships Specialists 57
Figure 3.5: Percentage of KOL Relationships PCPs 58
Figure 3.6: Percentage of KOL Relationships Allied Health 59
