subject: Word-of-Mouth Marketing – Three Major Advantages of Online Social Networking VS TV Radio and Print [print this page] The third major advantage of online social networking media is its cost-efficiency. A single print ad can costs thousands of dollars, and a single 30-second commercial spot for TV or radio can cost millions of dollars. Online social networking media, however, costs infinitesimally less. In most cases, all that a company will need is just one employee to handle information dissemination and customer service responses.
Word-of-Mouth Marketing Three Major Advantages of Online Social Networking VS TV Radio and Print
