subject: Important Affiliate Marketing Tips For Your Business That Will Help You [print this page] Affiliate marketing has seen its ups and downs over the years, and it can seem confusing if you're new and trying to figure it all out. Those who engage in spam marketing love to promote affiliate products for the obvious reasons that there is no product creation involved. Other than that, you have nothing to get stressed over. So let's move right on ahead and discuss some solid tips for affiliate marketing that will help you if used properly.
Ok, first off we want to make the case against hard sales tactics because it is a terrible idea. If there's anything that people hate it is being "sold to." What you need to do is "presell" your prospects and educate them about the product, etc. You'll find that the hard sell approach simply turns them off, and most people online have seen enough of it that they easily recognize it. Selling is not your area; you are supposed to pre-sell. What you want to do is predispose the prospect to being open and having a willlingness to click through to the sales letter. There are pros and cons to all products and services, so you need to talk about them because people want an objective assessment. You know... you will find some marketers who are afraid to be open about what they're selling. But what will actually happen is that you will make even greater sales numbers with the more objective approach. It's critical that your readers feel and believe they are reading someone's objective and unbiased review of a product. It's very similar to word-of-mouth advertising when one person loves a product and tells a friend about it. One thing to keep in your mind is that your reader wants help making a decision, and if you do that then you'll help enough people to decide to buy from you. A lot of marketers prefer to get their affiliate sites ranked for their keywords so they can enjoy 'free' search engine traffic. The major determinant for ranking in the search engines is backlinks, and you'll need to find a way to get them for your affiliate site. Using articles that are submitted to various article directories is a favorite backlinking method for many marketers. You'll be able to acquire a one-way backlink to your site from the article directory. It can produce good results, the one possible drawback is that it can be time-consuming to implement. You can also post comments on blogs along with your link, but make sure these blogs are do-follow, which means the link that you post will be counted by the search engines as a backlink.
Try to get some real testimonials from customers as soon as possible because they are powerful. What's going on with them is that they are social proof for your products, or services, and they do work very well. You can use the right from the main sales copy page for the product, or even from experts if you can find them and work them in. Make a video using the testimonial pictures and the actual text, and then you can put that on your site and Youtube as well. It's long been recognized in IM that videos can be very powerful and moreso than just regular written text. In addition, you'll find that people will stay on your site longer because of the video, so that's another plus to consider.
The thing to remember is that when you're laying the foundation and building your affiliate business, or really any online business, the vast majority of the work is right in the beginning but in time it gets much, much better and easier going.
Important Affiliate Marketing Tips For Your Business That Will Help You
