subject: Why Not Swallow Appliance Manufacturers To Businesses To Say "no" [print this page] Take Gome, the market share of home appliances in Tianjin, has more than 60%, out of the country if the U.S. store, it means that most of the market share will suddenly disappear; Secondly, the appliance manufacturers have not established their own channels, the traditional stores are out of home appliance sales, stores not only the high cost of self, but the risk was great, so supermarkets are the most important manufacturers rely on the channel; Finally, if out of stores, brand awareness will mean a significant drop in appliance stores to deliver an important message to consumers is, "are trusted brand", if out of store, brand image is bound to be seriously affected. For these factors, manufacturers more often had to "swallow."
Why Not Swallow Appliance Manufacturers To Businesses To Say "no"