subject: Optimizing Search Engine Marketing Strategies Part2 [print this page] Using social media to improve search engine marketing results
The advent of social media has given a new boost to the search engine optimization process of various products and companies as this allows online marketers to get a grip over various SEO programs and PPC campaigns. Creating an ideal social media marketing or search engine marketing plan a few months before the launch of the product can add weight to your SEO efforts.
Using social networking websites as a tool to have trustworthy and powerful links pertinent to your content can thrust ahead your SEO endeavors by increasing the visibility of your website in the search engine result pages. You can also use Infographics. All you need to do is to put across the information in a beautiful way so that more people link back to you.
Writing quality content and doing infographics pre-launch can generate scuttlebutt about your product or feature before the product enters into the market, giving you better search engine marketing results after product launch. Remember not to leave it there. You have to revise it as and when the changes occur. You have to come up with good content even after the product has been launched. This will definitely make your search engine marketing strategies highly rewarding.
Using press for publicity
Press Releases play a significant role in building quality links and generating a buzz in the market. They also provide news reporters with points they can use to break the news story when the launch is just around the corner. This helps you get some quality links from their domains.
Linking internally as well as externally
Once the content has been created, start including links to relevant website sections. Or craft content in a way that allows you to fit the links successfully, without putting much strain on you later.
While linking externally, use all the link building efforts that include getting directory links, doing guest blogging, etc.
Creating a strategy
Several organizations, including startups and some mature ones, forget to include search engine optimization and search engine marketing in their marketing strategies. They dont realize their significance. Search engine optimization is in fact inevitable if you want to see your product on the top of search engine result pages. It gives a new boost to your pay per click campaigns giving you better PPC results.
Following strategies mentioned above can help maximize your marketing strategies.
