subject: Partnership Strategy considerations [print this page] Who is to blame? Typically it starts with the chief strategy officer and vp of partnerships. These individuals have to look busy, have to look like they are creating action items, and as a result will sign deals with everyone and anyone that says yes. Instead, the strategy officer should start from scratch and use the above three scenarios to set a proper partnership strategy. The goal of this new partnership strategy should involve companies outside of their industry and most importantly; it should result in meaningful revenue results.
