subject: What is the Best Keyword Placement and the Perfect Keyword Density? [print this page] In order for your site to do well in the search engines, you need to optimize each page for one or more keyword phrases. Optimizing a page means designing that page so that it ranks well in the search engines, for whatever term that specific article is optimized for. You also need to place these keywords in such a way that the search engines can easily identify them as important and relevant.
Let's suppose you want to rank well for the "Eureka Vacuum Cleaners" term. If you don't use this keyword phrase in the right spots within the article, or you keyword density is off, the search engine will have difficulties in deciding whether or not your articles is about "Eureka vacuum cleaners" or not.
Here is how you can help the search engines to easily decide what your web page is about:
1. Only use one or two keyword phrases per article. The reason you want to optimize your articles for no more than 2 terms is that the Google may get confused. The best way is to use a primary keyword phrase and secondary phrase. Usually the secondary phrase is closely related to the primary phrase. For example, "soup recipe" can be the primary and "chicken soup recipe" can be used as a secondary phrase.
2. Keyword placement. Search engines give the most importance to the keywords that placed at the beginning of the article and HTML tags. If you want to rank well for the term "central vacuums" make sure you use this keyword phrase at the beginning of your title and description meta tags, and at the beginning of your first paragraph (preferably in the first sentence).
Let's look at the following 2 meta description tags: "Central Vacuums official buyer's guide: lots of reviews and price comparison" and "Welcome to John's manufacturer and marketer of central vacuum systems". The search engines will think that the first description tag is optimized for the "central vacuums" phrase (and this is what we want) due to its position at the beginning of the tag.
3. Keyword density. Did you know that whenever someone searches for a specific phrase, the search engines look at all pages that contain that phrase and calculate the density (the ration between the phrase and the total words)? Let's say you search for "vacuum cleaners" and you end up at a 400 words web page that contains the phrase "vacuum cleaners" 10 times. The keyword density in this case is 5%. Search engines like a 2%-3% keywords density. Anything less than that could not be enough for the search engines to figure out what your web page is about and anything over 3% could be considered spam.
The placement and the density of the keywords play an important part when it comes to having a website that ranks well. You can increase your chances of beating your competition by using your keyword phrase at the beginning of the meta tags and the article, and keeping a density of 2%-3%
What is the Best Keyword Placement and the Perfect Keyword Density?
