subject: Online Marketing Coming Up As A Great Career Opportunity [print this page] Career of a student is totally based on the educational degrees that he earn during his school or college time period. It is very important for a student to have a strong education background, to be able to grab a lavishing job in his respective career field. The students are always in search of new career opportunities, which provide them with the chance to make a place for themselves in the niche areas of the industry. If a student completes his educational degrees in the fields which are rarely opted by the students, then it becomes easier for the students to find a place for themselves in the industry of their choice. Career fields like marketing, advertising, are the fields which have opened new arenas for the students these days.
The demand of creativity and innovation in these fields, are basically the elements, which is attracting a large number of students towards the courses in marketing and advertising. The number of colleges providing the courses in advertising and marketing has also increased. One more specialisation in the field of marketing, which, with the commencement of internet in the lives of common man, which has an increased enrolment ratio, is the field of online marketing. Online marketing is one of the most preferred marketing techniques these days. There are special courses provided by the colleges in India, which train the students on the skills required in the field of online marketing.
Online marketing is an integral part of marketing. One can say that the marketing field has expanded its arena, and has included the subjects related to online marketing. Subjects like Search engine optimisation, Search Engine Management, are the basic areas, which are required by a student of online marketing to master in. The present arena is the time, where internet has overpowered all the modes of communications. Its not only marketing which is dependent on the space of internet for the conduction of its activities, but other fields in the industry are also dependent on internet to establish their name across the globe. Departments like sales, Public relations, networking, and communications are all dependent on the internet space for the execution of their services to their respective target audience.
Courses like mass communication, MBA in marketing, marketing, are the routes, which needs to be chosen by the student to reach his destination of obtaining a degree in marketing or online marketing. These courses have a significant part in their syllabus which concentrates on the factors contributing towards the accomplishment of the role of an online marketer. Some of the colleges, wherein, a student can learn the skills of online marketing by doing a respective course are:
Indian Institute of Mass Communication, New Delhi
A J Kidwai Mass Communication Research Centre, New Delhi
Mudra Institute of Communications (MICA), Ahemdabad
Symbiosis Institute of Mass Communication, Pune
Xavier's Institute of Communications, Mumbai
Wigan & Leigh College
Indian Institute of Management, Ahemdabad
Faculty of Management Studies (FMS), University of Delhi
Narsee Monjee Institute of Management Studies (NMIMS), Mumbai
Institute of Management and Technology (IMT), Ghaziabad
These are the colleges, from where a student can obtain a degree in marketing. There are many professional and short duration courses in online marketing. These online marketing courses basically come under the category of vocational courses, which directly lands the student to a job. These courses are provided by many private colleges, which train the students in their respective fields. Practical training in the course of marketing is important, because before actually entering the work field the student must be instilled with the qualities required making productive contribution in the marketing industry as a whole.
