subject: How To Increase Page Rank With Article Submission Campaigns [print this page] Every business that is serious about carving a successful future in the 21st Century must get on board with the idea of web marketing. Back in the days before the Internet, it may have been enough to have a business card, a witty jingle, a brick-and-mortar storefront and a membership to the Chamber of Commerce. Not anymore. Today, most of the world is online, and that is also where most of the money is. And just like times have changed, so have customers. You cannot focus on the aggressive sales approach anymore and expect to be successful. Consumers by and large are smarter than that. That means you need to be willing to educate, not sell. Your website is a great way to accomplish this task. Here is how to make it happen:
Produce quality content. Potential customers more often than not take to the Internet to find a solution to a problem. It could be that your product is that solution, but you don't want them to know that. Not immediately. It is smarter to provide content that benefits readers. Show them that you know what you are talking about, and give them a free incentive to explore the rest of your site.
Keep it relevant. Whether you have a traditional website or a blog, your content needs to be relevant. Do not jump online to sound off on the latest political issues or what you had for lunch unless it somehow relates to your business. You may be able to get away with it occasionally, but only if you have laid a foundation of worthwhile information to keep your readers interested.
Keep it coming. The Internet is kinetic media. It survives based on movement. If you only update your site once per month, you will be quickly forgotten about by readers, customers and search engines. Most online businesses see the benefit in updating their pages with daily content. It is not out of character for the more successful ones to update 5-10 times in one day. You should borrow from this logic. Make your clients see your site, and your business, as a place where things happen, and they will remember that when they need your services.
Target the most popular online directories. Online article directories spring up most every day, but few have stood the test of time. Article submission efforts should target the top players, who you will be able to find by running a simple search for "article directory" on the Internet. Those at the top of the list are the ones you will likely benefit from the most.
Quality content is and always will be key in the fight to increase page rank. You wouldn't take your business lightly. You can't afford to do so with your website.
