subject: More return on investment needed? Then do this [print this page] Well I hope that all made sense, this is the sort of thing most of your competition will be doing and if you do it too you could be as good as they are. However there is one final killer tip that will make you much more efficient than your competitors and will enable you to spend your marketing money where it make the most sense and that is tracking. If you know that an advertisement produces a certan number of conversions each time you run it you can work out how cost effective it is, using 0800 and 0845 telephone numbers gives you that information as you can track the number and duration of calls.
