subject: The great Formula In Choosing Mailing List Services [print this page] Are you clueless on how to choose the right mailing list services for your mailing lists? Well, let me give you the GREAT formula that I always adhere to in choosing my own mailing list services. Just read on and try to understand the formula below. As long as you follow this GREAT formula, you will always be able to hire the best mailing list services, or list brokers that will be beneficial for your campaign.
G Great price
The first and perhaps the most important factor in this formula is the Great price. You always want to buy mailing lists that are cheap, or at least reasonably priced right? So try to canvass the different prices for mailing lists in different mailing list services. Try to see if you can get the best bargains with the most number of useful addresses in a mailing list with the cheapest price. Make sure that you compare mailing list services extensively via their price so that you can really determine which service gives the greatest value for their service.
R Reputable firm
The next point to consider is a firms reputation. You always want to hire mailing list services that are reputable. That is why you should always try to do some research when it comes to choosing mailing list services. Is the mailing list service known to many businesses and individuals? Do forums and other sources portray them as good or are their complaints about their mailing lists? Do people recommend them or not? The mailing list services reputation should be a great factor in your choice, so make sure you get the greatest one with the best reputation.
E Extensive list coverage
Now, with the mailing lists themselves, a great mailing list service will always have mailing lists with the most extensive coverage. So always try to see sample mailing lists, or any other indication about the size and scope of the mailing lists being offered. If the coverage is good enough for your marketing purposes then you are in business with this service. If however, they do not offer the addresses that you need in the locations that you want, do not hope for more. Find another one quickly.
A Accurate lists
Of course, you should also consider the accuracy of the mailing lists given by mailing list services. If those mailing lists are not accurate and are wrong 20% of the time, then you have hired a bad mailing list service. Try to always see if the mailing list that you will receive is accurate by getting sample addresses from the service, or checking on accuracy guarantees in the transaction policy of the service. Hopefully you will find that great mailing list service that is always accurate with their mailing lists.
T Testimonials
Finally, you should always try to find actual customer testimonials about the mailing list services you are choosing. Direct customer testimonials are an important factor of course since you would want to see if other people recommend the mailing list service or not. Of course, do not immediately trust the testimonials provided by the mailing list service itself. Look for testimonials at marketing forums, blogs and other reliable resources. If these testimonials have a general favourable review, then you may have found the great mailing list service that you are looking for.
Great! With this great formula you should never go wrong in choosing your mailing list service. You will have those perfect mailing lists to use for your marketing projects in not time. Good luck!
