subject: How To Find The Hottest Niche Markets [print this page] The typical characteristics of profitable niche markets are high demand and relatively low supply or low competition. You want to choose a niche with a high search volume and relatively low advertising competition to give yourself the best chance of being competitive and working your way onto the first page of the major search engines. Many internet marketers start out with very small advertising budgets hence choosing a cluttered and competitive niche will be counter-productive and quite mentally discouraging. Instead, do your due diligence and find a niche with a customer base whose needs are not currently being met to their satisfaction. This gives you the opportunity to step in and fill that void.
The most profitable markets of 2010 are not all that different to the popular markets of the past several years. The category of "making money online" always rates as one of the most popular and profitable markets. However, even though there is a lot of money to be made in this market, there are a lot of "big players" sucking the profits and making it hard for the "little guys" to compete. According to the Google AdWords Keyword Tool, the phrase "Internet marketing" had 2,740,000 global searches during March of 2010 and 265,000,000 websites are online to meet the needs of people searching for that phrase. Clearly, if you want to profit in this extremely saturated category, you will need to focus on a smaller niche of this larger market.
Weight loss, how to quit smoking and health in general are all profitable niche markets. With more than 16.6 million searches for the term "weight loss" and 186 million sites delivering information, finding a sub-niche would be the way to go if you want to maximise your revenue and establish a strong presence in the market. The same applies to the term "quit smoking." Over 1,000,000 people around the world looked for ways to quit smoking during March of 2010.
For the past several years, "credit repair" has seen a large number of searches. More than 41.1 billion websites provided information to 673,000 global searches. The phrase "credit card debt solutions" had only 5400 searches, but 3,000,000 websites catered to those people looking for information on that search phrase. So there is obviously too much competition and not enough demand here.
Some other profitable niche markets are travel, eco-friendly, sustainable living, energy alternatives (solar, wind), personal development, gaming, divorce, pets, relationships and dating. All of these niches cater to so many different populations that you must find a more specific niche, or sub-niche, to focus on if you hope to make a decent income.
To identify a profitable niche will take a bit of research. Use a reliable keyword tool like the Google AdWords Keyword Tool to find out the number of searches that have been done for particular keywords (which can be the names of the niche markets). The ideal number of searches you are looking for is between 30,000 and 70,000 Global Monthly Searches, along with below average competition. This will ensure you maximise your chances of generating the highest profit.
Doing keyword research to identify a niche of a profitable market does take some effort. But, if you want to make a nice profit from the larger more competitive markets you must do your research in order to narrow down your target market. In the long run, the few hours of work spent on research can make the difference between being very successful in the most profitable niche markets or failing miserably.
