subject: Image Awareness In Companies With Professional Printing [print this page] Every company has its own name, logo and a concept behind their entire business. These things have their own place in building an image for that company. The responsibility for developing a companys image doesnt just lie with the marketing department or the CEO, but each and every individual in a firm contributes towards it. This is why it is essential that each and every member of your company be incorporated in keeping your companys image at a high pedestal.
Every company launches its marketing campaigns and the basic item in any campaign has to be company stationary used be each and every individual for in house and out bound correspondences. The fact is that every letterhead acts as a companys flyer. Stationary items like pens and desk calendars with company logo and name printed work as a small billboard which also has a lot of utility.
These promotional items when distributed to clients and patrons of your company work as a token of appreciation as well as advertise your services and products. But once these are carried by your own employees it has a different impact altogether. It gives them pride and the feeling of being part of the team. This aspect of awareness is now being exploited at the corporate level. Most large companies offer their employees professionally printed stationary and other items of office use. This carries a great motivational value for the staff and creates image awareness which itself is a great way to advertise a companys good repute.
Professionally printed promotional items and stationary leave a very professional impression of a company wherever it shows up. People take pride in displaying promotional items which are impressive in appearance at their offices. This works as a testimonial of their association of your firm with theirs. The positive publicity that well printed stationary delivers cannot be denied as this has been experienced and evaluated adequately and found to work well as an effective marketing tool which also improves in house efficiency.
What actually put this entire campaign in a negative role is the quality of printing. No matter what you are presenting or the quality of your paper, poor quality printing will make the entire presentation go down the drain. Nobody likes to put an ugly looking calendar on his desk and this gives a poor image of the company on the whole. This has to be kept in mind at all times that keeping the printing quality high and professional is the key to a successful marketing campaign.
