subject: The Missing Millions (of Lost Prospects) [print this page] In a small/medium online company or retail store, a marketing analyst discovered that almost 23% of all the customers were either being totally ignored or mis-marketed to by the business owner or their marketing team.
They simply pick up basic information in decision making like customers who have purchased product more than $50-$250, to send marketing emails. However they really don't know if these customers are really ready to buy now or not. Therefore customers who were likely to make bigger purchase did not get attention at all and opportunity to get maximum sales and profit is lost. These mostly high-value customers were being missed because of a no customer selection rules and criteria identified by them.
If any of the business owners had ever had the desire to stand back and look at the "big picture" of their customer base and their marketing activity, they too would have identified where their marketing is going wrong.
This example points out how important it is for the small online business owners and marketing professional in today's businesses to be sure that they are provided with the consumer buying behavior information. This information can be generated by using customer intelligence tool.
Octopus-3G identifies consumer buying behavior and segment customers accordingly so that you do not miss any customer who is anticipated to buy when you send marketing campaign. This will allow businesses to increase their profit and marketing ROI, as well as reduce marketing cost. Try using Octopus-3G today, it's free.
