subject: Anticipate what customers need or want [print this page] Customer Analytic: It's All About Consumer Buying Behavior
Not all 45- to 55-year-old with a household income between $50,000 and $75,000 have the same buying significance and spending lifestyle. On this ground, fixed demographic data should not be used as the bricks of a well-defined customer segmentation structure. Demographic data may be used to describe customer segments (profiling), but it is much less effective in distinguishing interests and spending habits than customer behavioral information combined with demographic data.
Behavioral data goes beyond knowing that a customer has purchased a certain product. It engages confining customer events and actions over time and using these stored interactions to determine typical behavior and variations from that behavior.
Customer analytic exploit consumer buying behavior data to identify unique and actionable segments of the customer base. These segments may be used to increase targeting methods. Ultimately, customer analytic enable effective and efficient customer relationship management by identifying specific consumer buying behavior.
Octopus-3G can be very helpful tool to identify the consumer buying behavior and segments customers based on their actions, not only on their demographics. Try Octopus-3G confidently today, it's free.
