subject: Pharmaceutical Speaker Programs : Measuring Roi And Communicating Value [print this page] Pharmaceutical Speaker Programs examines how leading life sciences companies have adapted successfully to the whiplash of scrutiny, regulatory changes, and cost cuts. Now, more than ever, speaker programs must generate ROI and demonstrate value to stakeholders, speakers, and attendees. If youre looking to increase the effectiveness of your speaker programs teams, implement effective compliance strategies, or get more funding, youll find the quantitative and qualitative data you need in this report. Metrics, real-company best practices and rankings will enable speaker programs teams to:
- Prove that budgets are appropriate for speaker activities:
--Most companies spend between $3,000 to $4,000 per speaker event
-- learn how to cut event costs by 50 to 75%. Our detailed data will also help you set exact fee schedules for speaking engagements.
- Boost attendance: Our attendance benchmarks, across different program types, will help you plan more effective programs.
- Create engaging programs that align with audience needs: Based on our research, we find that speaker programs should focus on science, not products. Has your department adapted to this change?
- See into the future of speaker programs: Live programs still rate the highest in effectiveness, but how is new media making an impact? Also, address changing state laws and restrictions with proactive strategy planning.
