subject: Advantages of web design [print this page] To be competitive, it is essential to have a great eye catching website. For enhancing customers and appealing those towards your company a company should have a good website design. It should be fully professionalized and made while keeping in mind the needs, theme of the company. a creative web design includes impressive content, correct font color, size, colorful images, videos, company logo, valid markup language, good programming , presence of related hyperlinks, sound orientation and navigation, high resolution, use of latest techniques, latest layouts. The design can be deceptively complex, as it involves achieving a design that is both usable and pleasing, delivers information and builds brand at the same time. It expands customer reach, increases visibility, ease of contact, creates credibility, promotes business, and also benefits the bottom line. Your potential customers won't get past the home page unless it is well designed, informative, stand out and offer benefits to them. An informative, well designed website can give you the edge over your competitors, attract new business and could increase profits. It helps advertising hard- to sell products, reduce cost, promotes faster product consumption.