subject: Internal Thought Leader, External Voice And Clinical Catalyst---aarkstore Enterprise Market Research [print this page] Abstract Abstract
Map the world of the new MSL
As Medical Science Liaisons' strategic role becomes increasingly multifaceted, measuring and communicating MSLs' value has never been more important. This study is an all-in-one benchmarking tool: in unprecedented detail, eight chapters spell out MSL activities, program structure and territory sizing, staffing, budgets, performance metrics, and more. Developed from data from 50 Life Sciences companies, the report will enable you to prioritize MSL objectives and bolster team performance.
Embrace the New MSL - and Maximize Impact
MSLs have recently emerged as organizational "go-to" personnel, providing support to internal clients, including sales, clinical and commercial. But both internal groups and MSLs themselves are unclear about the expanded role, diluting MSL effectiveness. Empower the "liaison" part of their role and implement effective strategies for improving coordination with internal groups. Also, breakdowns detailing MSL activities in the office and in the field will aid in better directing MSL efforts and will advance productivity.
Build a Stable of Thought Leader Relationships
While the new MSL model encourages building internal relationships, interacting with thought leaders remains a tremendous ongoing challenge. Develop a clear-cut relationship-building strategy. Metrics reveal which physicians MSLs should target as key opinion leaders. Taking the process a step further, best practices show how to gauge and build close relationships. Most importantly, though, they also show how to develop those relationships into tangible opportunities for the company.
