subject: Intangible assets: what they are and why they are so important for business [print this page] Some people think that only what can be measured can be managed and therefore one should not spend time focusing on unmeasurable entities. Unfortunately, these latter are often the most important to achieve competitiveness. Asset value is typically measured using production costs or market value but in many important cases none of them makes sense or can be computed in a repeatable way.
Intangible assets: what they are and why they are so important for business
