subject: Why Google Could Overlook Web site Wide Links [print this page] My own experiments with web-site wide links have satisfied me that Google does indeed punish web-site wide links. Why though, would this be a fair act?
I usually conduct link building experiments between the various web-sites that I control and one recently has been about the effects of so called so wide links. By using a single link from a PR3 site I could move a PR0 site further up the search engine results, but when I put the same link on lots of pages the PR0 web-site dropped down to below where it had been before the experiment began. And this was with 20 links detected on a site of thousands of pages, which has been in existence for around 4 years.
To select why net site wide links could be an issue, first let's look at why site wide links may be used. There's a number of situations:
1) You own both sites and require to link to the other for further information
2) You have paid another site owner to link to your own site
3) You designed the net site and require credit for the work
4) You designed the template that the net site is using
When you look through the collection of feasible causes of site wide links, it is a limited choice of reasons and all fundamentally because there is some kind of connection from the net site with the links to the site linked to. There's not lots of reasons why an present site may suddenly select to place a link from every page of that site to another net site. not if that link is placed in the footer (as in my experiment) or in the side navigation, for example in a Blogroll.
Now both of these are tried and tested techniques for gaining visitors. I use both on various sites for visitors exchange and see the visitors arriving. Let's say, I have seen visitors leaping between my sites by the blogroll links and my web-site design business has had a load of customers arrive who have seen and clicked on the link in the footer of another customer's site.
But this is not what Google is trying to count when it is taking a look at links. It is a disgrace that they are being penalised for placing links for traffic! However, there's methods about this detrimental effect as my experiment also discovered.
I revealed that by blocking the links from the search engines on all but the home page, then the position of the PR0 net site did rise back again. It would appear that Google wishes us to be honest on every link they place as to whether it is for traffic, or whether they would like some authority placed on the link.
So, why would Google be ignoring these net site wide links - something that appeared to trigger with only a few links? I suppose that it is because it is a way of identifying links only for search engines. Quickly built links across the net site are fake links, but odd links here and there's possibly for actual.
