subject: Advertising Institutes In India [print this page] India is growing with rapid speed and becoming one of the fastest growing business hubs of the world. Various multinational companies prefer Indian market as their first choice for their rapid growth. To establish themselves in the fastest growing economy of the world, they need good advertising and good business strategy to capture the Indian market and to give other companies a good competition. To achieve big success, companies require good advertising and PR skills.
Advertising is one of the major sectors of any industry so that they can remain competitive in the business. It is important for companies that have operations across the globe and those who think that whole world their market. To succeed in this purpose, they need to communicate with various people of different culture and mindsets.
To learn the basic of advertising and to sharpen creative and communication skills, one needs to through a professional training. Today, there are many institutes and colleges that offer advertising courses for graduate and post graduate students. However, advertising is also offered as a subject at graduation level in certain institution for which the bare minimum qualification is 10+2.
Advertising is the means of informing, influencing and educating the general public to buy a particular product or use a special service of the advertiser through visual or oral message. A product or service is advertised to create awareness and influence the mind of the potential buyers. Some of the commonly used media for advertising are through TV, radio, newspapers, magazines, websites, hoarding, bill-boards, bus stops and public transport and many more. As a result of this strong advertising strategy, economic liberalization and changing trends of society has shown a rapid growth in the last decade.
Advertising is one of the tools of mass communication, through this powerful mean you can reach, educate and influence the masses by a single massage and effort. It is brand building through powerful communication and is actually a service industry. It helps the advertiser to aware the masses about the product, create demand for the product, promote the marketing system and to help in boosting the economic growth of the promoted company. Thus, we can say that advertising creates the demand for the product and forms the basis of the marketing.
A career in advertising is quite glamorous and very challenging because nowadays more and more advertising agencies are opening up every day. Whether to talk about brand, companies, personalities, small products, consumer goods or non consumer goods, or even voluntary or religious organization, advertising is used in order to be able to communicate with the target audience. The salary structure in advertising is quite high and if you are very sound about the minute details related to the advertising skills and at the same time have a very creative mind, then you can charge heavy amount for your services. In this industry, the more creative you are, the better position and salary you get. It is a perfect profession for a creative individual who can think differently and creatively within the given time frame and can easily handle the work pressure and deadlines.
Some of the major Advertising Institutes in India where one can think of making a good career in the Advertising are- Lintas India Ltd, Ushak Kaal Advertising Pvt Ltd, Triton Communications Pvt Ltd, Ogilvy & Mather Ltd, Madison Advertising Pvt Ltd, Mudra Communications Ltd etc.
