subject: Two important phases of search engine optimization [print this page] Search engine optimization generally consists of two phases, the on-site optimization and the off-site optimization. The on-site optimization consists of keyword research, addition of the most important keywords in proper density all over the website, addition of Meta tags and Meta titles in the page code and many more. On-site optimization is mainly performed on the pages on the website; it requires professional programmers who have adequate knowledge on both programming and Search Engine Optimization. The off-site optimization is different from that of the on-site optimization. In this optimization method, back links are used for the promotion of the website. The concept of link building is widely used in this optimization process, the website which is to be optimized is linked with hundreds of other high ranked websites and article directories by the means of posting articles and forum posting. Both of these optimization techniques are important for the marketing of the online business.
Two important phases of search engine optimization
