subject: How To Get Returning Visitors To Your Website [print this page] Your website visitors are to see as precious potential clients. It was hard work to get these visitoors there in the first place, so make sure to do every effort to encourage the potential client back.
It's a pretty simple fact, if the visitor found what they were looking for quickly and easily, they will come back to your site for more. Here I show you six additional techniques to bring visitors back to your site. Here they are:
1. Email Newsletters
Newsletter are the best tool for bringing people back to your web site. To start a newsletter all you need is a simple form on your web site to collect user's name and email addresses. That's it! Offer a Free Bonus for people who join your newsletter.
Once you have a few people to send out a newsletter, try to think of what to do that you could provide useful information to your potential clients. Offerng discounts to newsletter members, or perhaps send them articles on topics related to your website. Always have a link for subscribers to opt-out. Make sure to ask your readers to visit your site every time your sending out a newsletter.
2. Bookmark Buttons
Bookmark Buttons are good to remind people visiting your site that they may want to visit your website again. When the visitors bookmark your site, they are of course more likely to come back. Using Javascript the Bookmark buttons can be easily created.
3. Periodic Updates
Periodic Updates could be an image of the day or a quote of the day or perhaps new articles every month or week. Anything that will make visitors want to come back for the next update will work. Remind your visitors to come back for the update, once you have determined what your periodic update is. Make sure your visitors know about your updates.
4. Games
Put a simple Game in Flash or Javascript on your site and you will see it's quite entertaining. Orbitz ads are the perfect. If you don't know what I am talking about, Orbitz has Flash game ads that include golfing, pitching, piloting blimps and other fun things. These ads are really simple and they are designed to get more clicks and visitors back to your website.
5. Contests
Contests are a great way for web promotion and to bring people back to your web site. People who enter the contest want to come back to see if they have won. Also, if it is a user submittal contest, people will want to come back to see the winning entries - especially if they have won! You may even get people sending out emails of your contest to their friends. Viral marketing is very effective, it brings friends to tell friends and so on.
6. Message Boards
Message boards or forums can become a second home for some people. If you have an active forum, people will come to your web site just to see what people have posted.
Regardless what you'll do, just make sure you give them a reason to come back.
