subject: Pull In New Customers With Promotional Door Hangers [print this page] Business owners are always looking for new ways to market their stores or services. Let us discuss how to get new customers using promotional door hanger. This is an inexpensive way to introduce your business to your community. This will take some creativity on your part, deciding on everything from the graphic design to the text. The next step is distribution and determining who to target your marketing to.
You need to understand who your target customer would be. If you sell business supplies or products, that would be your client. On the other hand, if you offer products or services to people who do not have a business, that would be who you would send advertisements to. Knowing who to advertise to is as important as the marketing campaign.
When you make an advertisement, be it an ad in the paper to presentation folder printing, the idea is to offer something really great to have that customer come to your location. With that in mind, it is a good idea to get a professional graphic designer. Go over what the image in your mind is and they will take that and make it a reality. To find a qualified designer do a search online.
When you place your advertisement on the hanger, you may want to offer the customer something free in return for coming to your business. It does not have to be much, just a little something so they will remember your store. Once a customer makes a purchase they will tell their friends and family about you, and give you return business too. This is fantastic, especially for a new business owner.
Now you have gotten to the point of planning the distribution of your hangers. You can draw a map of the specific areas in your city. Gather friends and family members and give them each different places in the city to pass out the hangers. This task will take most of the day to complete. After all the materials have been placed you should start seeing the rewards of your advertisement.
There are negative and positive effects in marketing this way. The positive aspects would be that it is a very inexpensive way to advertise. Have friends and family volunteer to do the distributing for you as this saves on your budget. This is a great way to introduce your new company to the local customer. Lastly you have the whole city to utilize.
A couple of the disadvantages are that this advertising does not get noticed as much as other forms do. People are likely to throw it away without reading it. Also the customers that it does bring can be few, at least on first effort. Only you can figure out if this is a good way for you to reach out to local customers.
