subject: Should You Put Your Business Logo on a Notebook? [print this page] What marketing methods do you use to promote your company? Chances are good you have invested in direct mail marketing, as well as mass media marketing and online marketing. However, did you know that there are very affordable ways to market your company that offer tremendous effectiveness as well? For instance, if you choose to put your business logo on a notebook and then offer those notebooks as giveaway items, you can increase word of mouth advertising for your company.
What should you know about logoed notebooks? First, they are very affordable. You can choose from a variety of notebook styles, paper types and page counts. This means that you can find the perfect notebook for your situation. You might want an 8.5 x 11 notebook, or you might want to put your business logo on a notebook that is a different size altogether. Nonstandard notebooks can be great options for inclusion with a "thank you" bag, or they can be used as giveaways at trade shows, local events and even right from the front counter in your business.
Logoed notebooks are also popular with people of all ages. You can choose to put your business logo on a notebook designed for kids, or you can go a more professional route. You might choose to offer notebooks that appeal to kids and to adults, as well. This puts your business logo out there in front of as many people as possible, increasing brand recognition by a significant amount.
When you use logoed notebooks, you achieve two goals at once. First, the person using the notebook will always be reminded of your company. Second, anyone seeing your notebook in use will also see your company's logo. This helps you broaden your reach by a significant amount.
