subject: Top 3 Lead-generating Strategies-pros And Cons [print this page] Every marketer has his personal preference when it comes to online marketing. Here are the top three marketing methods used by top online marketers based on ease of set up, set up time, speed of results, and the quality of leads.
Article Marketing
When it comes to leads, I guess it is safe to say that articles can give you the highest quality of leads. The drawback is that you may not get a lot of leads or interested customers from articles compared to pay per click or other forms of paid advertisements. But if you do not have a budget and you are good and writing and have a lot to say, this sure is the best way to go. Some say that a single lead from an article is equal to ten leads from pay per click.
Pros:
-high quality leads
-free
Cons:
-mind-numbing to most marketers (especially if hoards of articles a day is the quota)
-lower quantity of leads compared to other methods
Video Marketing
This one is actually my favorite. The sky is the limit when it comes to video marketing. You can do pretty much anything you want with video marketing. It brings out the creativity inside you. Besides, actions speak louder than words so this kind of marketing can attract more interested buyers compared to writing articles.
Pros:
-fun to do (for most people at least)
-very high conversion rate
-unlimited conveying of thoughts or ideas
-free
Cons:
-not for all since some are not creative enough to make an effective video
-most of the time, a human voice should be present so if you are doing the recording yourself, it is very much prone to criticisms especially if you do not sound good enough
-takes time to make especially if you are a detail-oriented individual
Paid advertisements
Pay per click and banner advertising requires some capital for a reason--they bring in the mother lode. This marketing method is the backbone of every successful business. When it comes to getting leads, you may not get the best quality leads out there but the quantity is often more than enough to compensate for the low quality of leads. Besides, you can always increase the leads quality by following them up through emails or phone calls.
Pros:
-ease of set up is very easy (once you get the hang of it)
-set up time is way much shorter compared to video marketing and article marketing
-makes you think that you are getting good results because of the number of leads that you are getting which is good by the way since this will motivate you to do more
-high quantity of leads
Cons:
-costly (especially if you do not know what you are doing)
-low quality of leads in average
Learn more of these marketing methods and how to use them effectively to get the results that you want. Visit this website if you are interested to learn more of these three as well as more than twenty other marketing methods. To the new entrepreneur, this could be the business for you. For the budding or successful entrepreneurs, consider this as your training university.
