subject: Small Medium Enterprises channel [print this page] The process must begin with active dialogue between the small medium enterprises executive and actual small medium business owners, CEO's, and entrepreneurs. The questions to ask are often simple. What are your current needs and pains? What are you purchasing and at what price points? What are the factors in considering purchasing products like ours? The answers will provide insight that must be incorporated in the crafting of a proper strategy that will result in positive results.