subject: Marketing Principles [print this page] At Dell Computer, for instance, the incentive system rewards marketing managers who successfully identify and capture so many market opportunities that some of their business must be passed on to other managers. We will apply the same incentive system to our company which will improve our sales and make our products sell a lot better because of the satisfaction for our employees. Divisions divide into smaller and smaller units, and profit-and-loss responsibility spreads out among more and more managersan approach that encourages all of them to turn the needs of their customers into products and services as quickly as possible.
