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subject: ING for Life [print this page]


The first thing you will notice are the couples on both sides of the silver Mazda RX-8. Notice the age differences between the couples. Pick male or female of the person who looks to be around your current age. When you pick that person they will talk about what life was like when they were younger. The reason this is done is to figure out your basic age. The next page will have you pick married or single and if you also have children.

Another way to "travel" to your correct ING financial destination is to use the orange bar on the left. If you click on this vertical bar an orange window will show up asking if you're a Male or Female, under or over age 40, married and if you have any dependents.

With only a few steps completed you're ready to learn more about your financial needs. I don't know of any other life insurance company who has designed something this robust and easy to use. The ING for Life website is truly ahead of the curve and something I hope other companies will try to compete with.

Another tool of note on the website is the "Life Planning Toolbox". This is located on top of the page and will help you figure out how much insurance you will need. You will be asked personal financial and health questions. This information is not collected and stored. It is only used to calculate your life insurance needs. I'd read ING's privacy policy if you're conserned about how the handle all information collected online.

One of the best features is the Your Travel Kit which can be found on the right side of the page. An easy to navigate list of all of the products available. You'll also notice a Glossary of Terms and Frequently Asked Questions (FAQ).

After you get a quote and are ready to request an application click on the "buy now" button. A licensed ING agent will then call you to confirm your request and answer any more questions you may have. A free medical exam may be required and is done at your home or office.

The ING for Life website is not perfect. Using flash exclusively can be a good thing and a bad. Most of us shouldn't have a problem viewing the website considering most of us have fast enough internet connections. Some might and sadly will not be able to use this very innovative website. For those I recommend using the other options listed in this article.

ING for Life

ING for Life

By: Russell Leonard




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