subject: Making Money with Social Media Marketing – A Multi-Pronged Approach [print this page] Author: Liam McCauley Author: Liam McCauley
To succeed in making money with social media marketing, there are three important facets involved. A well crafted, marketing strategy that includes these various aspects will increase revenue and market position. One of the first goals of this type of marketing is to create a buzz. Use interesting, newsworthy information to attract attention to your organization. This could come in many forms. It could be the announcement of an event, such as a new product release or videos featuring tutorials. Tweets are a quick easy way to keep your network informed about specials or articles that are being published. Blog entries provide information, create discussion and encourage group participation. Having a fan page devoted to promoting a message or brand can increase an organizations ability to continue making money with social media marketing. Photos, video clips or links to the web site will promote interactions across the various platforms, creating their own buzz. These methods are all based around online communication. Once the marketing plan is put in place, the organization no longer is in control of the dialogue. It still promotes its message, but to maintain their reputation, these campaigns must fully engage the users and show respect for their audience. Making money with social media marketing uses a plethora of online services to increase an organizations web presence. Though they started as a consumer outlet, they have become popular with many types of businesses. News organizations were among the first to capitalize on their popularity and others soon followed. Attracting a fan base by networking with consumers is not the only way to utilize these marketing platforms. Creating a partner network can also be used to vastly increase your fans. This involves finding other organizations that sell products that will complement yours and creating a Joint Venture. For example, if your site promotes travel, you may want to partner with a company that sells luggage, another that provides group tours and perhaps one that sells wrinkle free apparel. Each site will promote the others, which increases the value of everyone in the venture. Not only does this create interest it also enables each organization to generate leads that can be used to build their own customer base as well as furthering yours. These leads are qualified, which means they are already interested in what you have to sell. Making money with social media marketing involves creating targeted marketing campaigns to maximize your marketing dollars. About the Author:
Liam McCauley is a business coach and mentor located in Charlotte, NC, who specializes in providing serious entrepreneurs the skills in marketing their home based business to build a profitable online business with multiple income streams.
To contact Liam, please call+ 1 (803) 412-1449 or to obtain further information, visit http://meetliammccauley.com
