subject: Making The Most Out Of Your Company's Unique Promotional Door Hangers [print this page] Most businesses can benefit from advertising with promotional door hanger. Placing the ads right in the hands of potential customers, these placards can announce a new business opening in the neighborhood in a timely manner.
Unlike an advertisement in the newspaper, this is placed on the front doors in a neighborhood. Every person has to pick the hanger off their door, forcing them to acknowledge the ad. They are not allowed to ignore it. They must pick it up off their door handle to deal with it.
If the advertisement on the door hanger has a distinctive edge, the person who picks it up may read it. That is why these must be designed so as to compel people to stop and look at what is in their hand. It is one thing to get it in their hands; it is another to get them to read it.
One trick of designers is to use a distinctive font that people are not used to seeing. Most of the populace is familiar with reading the Times Roman font. Picking a font that is very different, such as Bazooka, which is solid black and has very thick letters will make it stand out, compelling them to look at it.
Paper color is another strategy for getting attention. Use pink with the stigma it carries and men will look to see who is using it, while women will read the ad because pink was used. Neon paper on the other hand makes a statement of its own which has stopped many in their tracks. It is quite popular these days to use the neon colors in this type advertising. The important factor here is to get it read.
Using a bland or neutral color paper works also if you use the correct font, and consider adding color to the page. Color stands out if used properly on the printed page. Red is used a lot in print media; however that may be a reason to avoid it and use an untraditional color like magenta. Blue may not draw the eye, as it is a more soothing color. Check with your designer, and think bold, bright and contrasts.
Another thing your designer may explain to you is that in advertising less is more. People these days are in a hurry. All they want to know is who, what, when and why. Who are you, what are you doing, when are you doing it and why are you doing it. If these points are all covered you do not need to cover any more information for your customers. They are in a rush and only want the relevant information.
