subject: Solutions to Gain from Email Marketing [print this page] As email has become a more accepted way to communicate, email marketing has become very popular. No matter how many new types of marketing come into being, from video to social media, none ever replaces email marketing as a way to market products and generate visitors. The following email marketing techniques have been shown to work well.
First and foremost, when you're doing a mailing that's not a newsletter, you need to keep the message focused. Your email should be based on one topic before you give the prospect time to stray and get distracted. The more information you put into your message, the higher the chance your readers will just delete it. Your goal is to have the reader interested and to act on that interest. Your email should start by having in the headline and first paragraph the most important benefits. This would serve as an appetizer and the reader would want the main course. When sending your newsletters there will be times that you would want to also give bits of helpful information in them. Now is when you can have bits of information in one convenient place since your objective in a newsletter is not to focus on a specific subject. The purpose of the email will totally decide how your email should be targeted. It is then important that you decide on whether you wish to make the prospect take action or to just deliver information.
Another email marketing tip that can work well for you is the "free bribe" tactic. If someone feels they can get something valuable for free, it will be hard for them to say no. By offering people a bribe in exchange for their email address, you can build up your list. This tactic can be used in two ways.
You can do this to get more people on your list and it can also be used as a bribe to your existing list, giving them a gift in exchange for passing this message on. You should always be working to expand your list and use it to your best advantage. You have to give people a good reason to respond to your offers. Besides that, your free bribe can actually serve as a viral marketing tool, because people who spread it around will bring in more traffic, without you having to pay a penny.
Personalizing emails is another effective email marketing tactic, so use your prospects' first names in all your emails. When someone sees their own name, they feel you are addressing them personally. When you address your prospect by their first name in the subject line and throughout the email copy, you'll be able to harness much more response from them. If you want more people reading your emails and a higher click through rate, make sure you do this. Your prospects prefer to be addressed as unique individuals and will be more inclined to read your offer this way. It also helps you create a strong relationship with your prospects and give you higher returns on the long run.
If you're not marketing via email, then you really should give it a try.
