subject: Marketing And Sales Strategies For Financial Leads [print this page] It is strange that in an industry that has so much potential for growth due to an indebted population, so many businesses struggle to close leads. Companies follow the copycat approach towards marketing to their clients based off the success of the established industry standard competition. The error in this thought process is it is smart to emulate your best competitors, but YOU must be smart in how you do so. One of the biggest mistakes companies make is that they try to sell, sell, sell their product or service without establishing trust between their client and the business. The truth is; people only buy from and recommend people to a businesses they know, like, and trust. So how do you get people to know, like and trust you?
Your company must deliver value first and foremost. This lead is looking for your service because they are in debt, be it tax, loan, or anything in between. That means they are financially strapped and need to see the value of employing your company's services. You must provide actual value, in the form of giving these potential customers a solution to their problems that creates a better situation for them that your competition cannot provide them. You really have to differentiate yourself from other companies and their marketing methods. The reason conversion failure rate is often so high, is everyone is just doing the same thing, over and over and expecting results to change. Don't wait for the competition to change and emulate them. Set the standard yourself and emerge as the leader of your industry. The biggest marketing mistakes businesses take with their leads is listen and follow the wrong advice for too long.
To reach the most potential from your leads, you must work the hardest and be the most informed. The more knowledge you have over your competition, the more value your company has. You can deliver a similar message as your competitor, but present it in a different manner that has more appeal and therefore is more effective. If your sales with leads become stagnant, you must differentiate yourself from other marketers that are likely making the same mistakes you are. Remember the goal of marketing is to attract attention, create a greater interest, and make your product desirable. When you accomplish this, closing the lead will be easy.
