subject: Making your Products and Marketing Materials Special [print this page] Making a good first impression is important, especially in a business. But when you neglect that chance to make an impression, chances are you don't get another to make up for the lost chance. This is something true with your marketing materials. Upon first meeting with a potential customer, they get as much information as they can with that first encounter. And that first impression means the difference between a customer choosing your material or deciding if your material is a waste of time.
It is important that you make sure the marketing materials you spent time, money, and effort designing and printing grabs people's attention and persuades them to read what you have worked hard for. To achieve this, every brochure, flyer, or catalog printing you create must be special and delivers the overall impression you want your materials to provide.
One of the great things about a good material is that you can make your customers feel special. This gives you an edge over your competitors by gaining word of mouth promotional. If ever your customers are impressed with your products or services, they are likely to tell their friends and relatives.
Look at it this way. If you have a lemonade store to promote, you have countless ways with which to promote it in a special way. You can consider offering hand squeezed lemonade or lemonade with a twist of mint. There are actually no restrictions with which you can make your promotion special. This will encourage your customers to notice you and come back again.
So, when it comes to your marketing materials, how can you make them unique and special? Here are some ways to do that:
Give something in addition to your products. One good way to catch people's attention is to give them something extra. For instance, in your brochures or catalogs, include there announcements that say you get something in addition to your products. If they buy your televisions, they get a DVD player with it. If they buy a dozen of your roses, they get a chocolate with it. These additions would surely make people notice you.
Perk up the design of your materials and your products as well. This means offering designs, colors or flavors that your competitors don't offer. If you decide to use catalogs as your marketing materials, include colorful images in them. You have a choice between full color and two colors in your catalogs, depending on your budget. Don't worry of the cost as there are cheap catalog printing companies that offer affordable printing services. As with your products, why not add flavor and color to them as well. For example, if you are selling candies and chocolates, why not put them in attractive and unique packages.
Give your customers a special way to get your products. Before you send out your materials, consider putting in them notices such as free delivery or pick up offers. A mom or busy professionals would most likely jump at the chance to have their purchases delivered right at their home.
Offer something free. This doesn't mean that you give out your products or services for free. It simply suggests that you give a sampling or something free in tandem with your products to hook your customers. Whenever you give something free to your customers, it creates a natural desire for them to return the flavor.
All these simple gestures and offerings will surely make your marketing material campaign. If your products and materials are special, people will be more willing to build trust and develop relationship with you. This will make it easier for them to talk about you to others.
Making your Products and Marketing Materials Special
