subject: Starting an Ecommerce SEO Campaign [print this page] If you decide to hire a SEO services firm, you should carefully select a company that specializes in legitimate tactics that seek to increase your ecommerce platform's visibility over time. This will ensure that your website is not penalized for engaging in activities that are viewed as detrimental to the search engine experience. You should continually monitor the results that you are achieving as a function of how much of an investment you have made by hiring a third party ecommerce SEO services firm.