subject: Internet Marketing South Africa - 5 Tips Local Website Exposure! [print this page] 5 Internet Marketing Tips to Help LOCAL Business Promote a Website.
The writing is on the wall. Get an Internet marketing strategy for your local business or suffer your competition dominating you in the online search engines. The harsh reality is a website alone will not bring you much business.
ONLY once someone finds your website only do you stand a chance to do business with them and quite frankly if you are not on the 1st page of Google you are not relevant.
Tip no. 1 is, make sure your website address is on all your promotional material, stationery and vehicles. Make it easy for people to find you and remember you.
Tip no. 2 is, start a Facebook page and put your website address in your profile. You will be surprise how many people might see it there, these days your clients want to have relationships with their vendors, we all want to be a local!
Tip no.3, Attach a blog to your website, the search engines love blogs and it gives you an easy platform to communicate online from. It is important to add value on your blog e.g. if you are a hardware store find ways to help your client solve problems with the products you sell, it will position you as an expert and they will feel confident to take your advice and buy from you.
Tip no. 4, Socialize online, create profiles on MySpace and Twitter and leave your website address in your profile, its the new media and the trend is that more and more people are using these kinds of media and less and less the newspaper and Yellow pages, facts.
Tip no. 5, Get all your clients e-mail addresses, old and new, start a monthly newsletter, give advice and special offers, youll be surprised how responsive an e-mail list can be. Add an e-mail getting form to your site and grow this list.
As you can see from the above its fairly simple to start an internet marketing campaign, if you do not have time find someone to do it but do it else your competition will.
