subject: Targeted Advertising The Easiest Way To Reach A Specific Market [print this page] When you hear the term targeted advertising, you might think its a little bit redundant. Of course its targeted; most advertising needs to be targeted if its going to be effective. But when used in the context of internet advertising, it takes on a specific meaning. Its the practice of advertising to people based on what theyre viewing on the internet at the moment that theyre viewing it. Advances in modern technology have made it possible for the internet to evaluate an individuals interests and can funnel ads that persons way that are specifically related to their recent searches on the internet.
Target advertising can scan the text of a website, looking for specific keywords in that text so that the advertising system can choose the best possible ads to place on the websites advertising areas. If a person is viewing a page about a specific topic, chances are that theyre interested in that topic and are more likely to click on a link advertising a product or service that is related to the page he or she is viewing at that very moment. Search engines can also employ this strategy in search engine results, making sure that people searching for something specific will also see advertisements for products and services that they may be looking for.]
This advertising strategy is a win-win situation for a variety of parties. Its a win for the company advertising because targeted advertising makes it easier for them to reach an audience that most likely wants to see the products or services that the company provides. It gets their ads to an audience that is sure to be interested. Its also a win for the services providers that place these ads, as companies have to pay to have their ads even considered for placement in this way. And its a win for the website hosting these ads, since the service providers must pay the hosts for the ad space.
Targeted advertising is an innovative way of looking at internet advertising. Its opened up a whole new world of advertising options to companies interested in advertising on the internet, and its the most efficient model of advertising on the internet. This way, instead of paying to reach countless eyes that dont care about the product being sold, its only reaching people who are already interested in the product. Its a built-in market, and its more reachable now than ever before.
