subject: Japanese Luxury Garment Market Downturn A Crisis [print this page] Once, on the Japanese clothing designer Yohji Yamamoto's message filed for bankruptcy protection, triggering all the Japanese economic trends and the future development of textile and garment industry to discuss. Agreed that some of view, Japan, the Asian long-established luxury market has begun to decline, and the Japanese textile and garment industry is experiencing an unprecedented crisis.
In fact, along with the bubble economy burst, the Japanese textile and garment industry has been facing in recent years increasingly grim situation. However, despite the economic downturn brought about by the market impact is obvious, but also to changes in Japan's textile and garment industry will come earlier era. Today, dedicated to "Japan to create" a new industrial look attracted worldwide attention, the annotations are focused on high quality textile materials and fashion ideas.
Crisis reshape industrial competitiveness under the influence of the secret? Recently, Japan JFWJAPANCREATION relevant responsible person interview with this reporter to answer this. According to reports, JFW's full name is Japan Fashion Week promotion agencies, world-renowned fashion week in Tokyo to host, JAPANCREATION is the agency to create textile fair organized in Japan, aims to promote high-tech, high fashion Japanese textiles.
60 years of industry changes
"In Japan, the textile and fashion industry to start development has gone through about half a century." Kawashima of Japan JFWJAPANCREATION Services Secretary Ron recalled.
After World War II, textile industry was seen as peace-oriented industries, as leading the revival of an important part of the Japanese Government attaches importance to, first embarked on the road to recovery. Of the last century ushered in the 50's textile industry first harvest, the productivity of the textile production industry during the rapid progress in this. It was the era of the upstream guide the industry in Japan since construction of the textile, chemical fiber production bases.
The subsequent 70 years of last century, the United States as the major exporter of textiles to implement import controls, the Japanese textile industry is facing difficult times. On the other hand, clothing enterprises to start very vitality of the attitude shown great promise. Kenzo Takada, Issey Miyake, Yohji Yamamoto and Kawakubo ling and other designers have begun active in the fashion industry. In 1975, the first Tokyo Fashion Week a success. Thus, in the fashion world, gain a strong foothold in Japan, was released right fashion. 80s of last century, the Japanese have a real "clothes of the times", into a roll.
However, with the expansion of production scale and capacity increase, the Japanese domestic market is gradually saturated. Especially after the bubble economy collapsed, shrinking industrial scale, textile production equipment to reduce and speed up the manufacturing operations to China and other overseas transfer speed. Meanwhile, neighboring countries, the textile industry's rapid rise, making the Japanese textile industry in terms of price, quality, superiority disappeared, including the Chinese textile products on the Japanese market, the most pronounced. According to statistics, the Japanese apparel imports in 2003 totaled 3.2 billion 50 million, of which products originating in China, nearly 3 billion, accounting for up to 91%.
In this context, some well-known textile companies in Japan and Industrial Cluster put forward to the revitalization of high value-added textile products for the breakthrough idea. This call is included in the Japanese textile and garment industry development strategy. In 2007, the Japanese Trade Minister Toshihiro Nikai the short term (1 year), medium (3 years) and long (10 years) three stage industrial strategic objectives. Short-term objectives include: to strengthen professional training apparel, and strengthen the specification of raw materials and products development, production and marketing functions, to promote new business creation. Medium-term goal emphasis, "to promote the organic integration of perceptual and technology to form a creative ability of the garment industry cluster," a description of the long-term goal is: "to strengthen Japan's international competitiveness of garment industry, formed to cultivate a large number of world-class brand system. "
Kawashima Long said that in support of this innovative concept, the Japanese textile industry not only in production technology, while also born in the fashion world-class products. For example, in President Obama's inauguration ceremony, First Lady Michelle was wearing NINARICCI cardigan, on the use of a special Mahai Sato fiber textile yarn, the thickness of the product less than half of the previous sweater Tsushima, be very high marks from European and American designer labels.
